Catherine Martin - Service Design Portfolio

Service design projects, each one a real problem dug into and designed around.

Service Design · SDSI 2026 Hackathon Winner

Tērvete — Turning a Park Visit Into an Adventure

A personalised trail system for Latvia's most-visited nature park, where Anna Brigadere's fairytale does the wayfinding.

Personalised trails across 1,200 ha · Judged against all 5 brief objectives · Artist residency for the off-season

Service Design

REBOOT — Turning Waste Infrastructure Into Social Infrastructure

Turning the Baltics' largest landfill into social infrastructure for Getliņi EKO's 2029 Education Center.

120+ people researched · Prototype tested with 20 participants · Service blueprint authored

Product & Service Design

Soirée — Discover Your Scent Through Every Sense

Multi-sensory fragrance discovery for L'Oréal Brandstorm 2026: touch, taste, and test before you buy.

104-person study across 3 regions · Led UX research & product design · Full business case

Image coming soon

Service Design · In Progress

A Relational Card Game for Couples

A card game co-developed with couple therapists that turns difficult conversations into a shared ritual.

Coming soon · Innovation lab startup concept · Designed with couple therapists

®2024

®2024