Catherine Martin
Catherine Martin
Designing sustainable and accessible experiences
is my superpower. Because humans are delightfully weird, but their experiences shouldn't be.
My projects
Life-Centred Design · In Progress
Hiiumaa Apple Project
A life-centred design studio on the Estonian island of Hiiumaa, looking at how much of the island's apple harvest goes unpicked and wasted — and designing a sustainable transition with the orchard, not just its growers, in mind.
Case study coming soon · Product & service innovation · Systems thinking · Gigamapping · Life-centred design
About me
A service designer with a journalist's instinct for people and stories.
I started out as a journalist, and that background still shapes how I work. It taught me to interview, to observe, and to pay most attention to the gap between what people say and what they actually do.
I like the messy, ambiguous, and gnarly parts of building human-centred services: the stage before anyone agrees what the problem is. Good services rarely come out of one discipline, so much of my work is getting the right people into the same room and finding language they can all build in. Often that language is the blueprint itself, and I spend as long on the back stage that keeps a service running as on the part someone actually sees.
Erasmus Mundus Master's · Service Design Strategies & Innovation
How I got here
In case you're familiar with the buzzwords
Service Design|Systems Thinking|Behavioural Design|Experiment Design|CX Strategy|Storytelling|Sustainable Transition|UX Research|UX Design
Tools
Roughly how my time splits across tools day-to-day, not a proficiency score
Methods & Deliverables
Qualitative
Quantitative
Making
Deliverables
Work modes
Say hello
If this felt like your kind of thinking, we'll probably get along.
Based in Tallinn · Open to service & UX design roles, remote across Europe